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Most digital-oriented people know what internet marketing and online marketing is and comprehend its importance as well. It’s one of the most important elements of your business or at least it should be because it ultimately contributes to the success of it. Internet marketing and the presence of your business online, supports, markets and promotes […]

Mar 25, 2019


The SMX London 2019 EXPO is finally around the corner and it welcomes SEO specialists, Social Media experts, Web Programmers, owners, directors, personnel of IT organisations and enthusiasts to come and be indulged with a two-day program guaranteed to offer practical strategies, tips and techniques to assist in improving your digital and search marketing efforts. […]

Dec 13, 2018


Whether you’re an SEO specialist, Social Media expert, Web Programmer, Copywriter, Marketing Officers, owner, manager or personnel of IT businesses or organisations, then make sure you visit the largest Search Marketing Expo which is taking place in Munich Germany on 02-03 of April, 2019! The event will have up to seven parallel tracks, with more […]

Dec 12, 2018


HTTPS HTTPS – Hyper Transfer Protocol Secure – keeps data between your website and a users computer secure. As users improve on technical knowledge many identify HTTPS as a secure website and would be reluctant to use a site that does not use HTTPS. Search engines will prioritise websites that use HTTPS, providing the site […]

Sep 04, 2017


We are proud to announce that Web Theoria has once again partnered up with Data Driven Business in London for their annual Conference event. For 2017, it will take place over two days, jam-packed with online marketing secrets, between October 11th though to October 12th. The conference will once more be focusing on Conversion Rate […]

Aug 31, 2017

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With various tools available online today, many consider creating their own website to reduce their costs. However, these self-created websites can be easily spotted. Below are some of the most common mistakes made by amateurs when designing/creating a website: Using Free Web Templates Although marketed as personalised, these templates are somewhat generic-looking, making your website […]

Aug 28, 2017

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Are you concerned your website is not producing as effectively as anticipated? Is the fact that your website might be outdated the reason? How can you tell? Go through the 6 tell-tale signs below, find out and take immediate action! It’s Difficult to Navigate People browsing the web have short attention spans, only staying on […]

Aug 11, 2017

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Remarketing (or retargeting) is the process of retargeting visitors via user-specific advertising, i.e. advertising, that targets users who have already visited your website.Sure we’ve all came across this type of advertising whilst, for example, looking for a hotel or an air ticket.After having visited a specific hotels website, for example, we were being continuously presented […]

Jan 09, 2017


Web Theoria is proud to be a blog partner for the Data Driven Business Event in October. It will feature four conferences in one, gathering online marketing aces, 2 days focusing on Conversion Rate Optimisation, Email Marketing, Digital Analytics and Predictive Analytics! The conference will combine 6 parallel conference tracks, 50+ sessions, 60+ speakers, 10+ […]

Sep 08, 2016


Adults and teens do things and act differently, and their usage of social media is no different.   According to a recent study, results have revealed that more teens use Facebook than adults do. Teenagers are also leading in the usage of Twitter, while adults are more inclined to use Pinterest, Instagram and Tumblr.  Predictably, teens […]

Sep 07, 2016


SEO’s, Adwords specialists, copywriters, social media experts, web programmers, owners or managers, marketing officers or IT personnel would never want to miss the greatest Search Marketing Expo taking place in London May 18-19, 2016 (discount code for our blog readers found below)! Search marketing is by far the biggest area of digital marketing. You can’t […]

Apr 08, 2016


Responsive websites have become increasingly important over the years especially in Cyprus. Responsive web design is the approach that suggests that design and development should respond to the user’s behaviour and the environment through a mix of flexible grids and layouts, images and intelligent use of CSS media queries. As the user switches from their […]

Aug 21, 2015

CIM Summit 2015

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Web Theoria is proud to announce that it will be sponsoring as well as participating in the Cyprus Institute of Marketing (CIM) Summit 2015. Join us and educate yourself when it comes to the very latest trends in online marketing. Keynote speakers and successful professionals from around the world will cover subjects such as the […]

Apr 24, 2015


Leptos Estates, the Leading Property Developers in Cyprus and the Greek Islands, are proud and at the same time delighted to announce the launch of their brand new responsive website www.leptosestates.com which has been designed to improve user friendliness and appeal on all devices. The new website is the result of the effort, hard work and dedication of the […]

Apr 03, 2015


The “Cyprus Business World” has drastically reinvented itself by progressively becoming digitally oriented,  thus turning its focus – more than ever before – towards online-medium marketing strategies. This was clear for all to see during 2014, in the aftermath of the Cypriot economic bomb of the previous year.  A diversified marketing strategy was on the […]

Jan 05, 2015


SEO’s, Adwords specialists, copywriters, social media experts, web programmers, owners or managers, marketing officers or IT personnel would never want to miss the greatest Search Marketing Expo taking place in Munich on March 17-18, 2015 (discount code for our blog readers found below)! The event will have five parallel tracks, one and sometimes two of them presented in […]

Dec 19, 2014


Germany wants to know how Google thinks! It wants to know it’s advanced algorithm which is behind the search results that we all receive on a daily bases. It’s like forcing Coca Cola to reveal the secret formula behind the making of the most famous manufactured drink in the world! The entire reasoning, is basically […]

Sep 23, 2014


Most organisations in Cyprus have a website or other web presence by having a page or profile on social media platforms. Traditional means like SEO (Search Engine Optimisation) seems to be helping organisations receive targeted visitors. But how can SEO actually help my business? Having your company website optimised for search engine rankings, it actually […]

Sep 05, 2014

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As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile-friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only […]

Apr 25, 2014


Here are the top 5 reasons why Internet Marketing is so important to the success of businesses: 1. Online Branding The primary reason for beginning an Internet Marketing campaign is to increase product awareness. As they are browsing the web or performing internet searches, consumers may come across the business name or logo and become […]

Apr 18, 2014
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