HTTPS – Hyper Transfer Protocol Secure – keeps data between your website and a users computer secure. As users improve on technical knowledge many identify HTTPS as a secure website and would be reluctant to use a site that does not use HTTPS. Search engines will prioritise websites that use HTTPS, providing the site with a higher ranking on search results as a secure environment is valued. Both users and search engines look for HTTPS, therefore it is essential for any website to have this.

Long-Form Content

Long-form content can be used to enrich a website. It allows for in-depth valued information to be conveyed to the user, building up trust and brand recognition. It also results in users remaining on a website for longer as they remain to read through the content. This, in turn, gives them the opportunity to acknowledge and remember where they are resulting in a higher chance of the user returning to the website.

Social Media

Social media has become a part of everyday life for the majority of people. Promoting your website and services on social media allows you to reach a larger audience. If users value the services offered they can make recommendations to the online community. Another factor is that many users turn to social media when in need of support resolving any issues via social media. This displays to other potential users how you deal with issues as a business, improving brand recognition.

User Experience

User experience has a direct impact on your SEO. Users are far more likely to remain on a website if the layout and content are appealing and relevant. The longer a user remains on the site the more likely they are to explore further pages and engage with products and services.

Mobile Responsive

Over half of web traffic originates from mobile phones and this figure continues to grow. It is now essential for websites to be mobile responsive as users will quickly move on from any website that is difficult to navigate from a mobile phone. As more and more people access sites via mobile devices it is just as important if not more so to design sites with mobile phones in mind instead of just focusing on how a site responds and looks on a desktop site.


Links remain key to rankings however in recent years search engines have put emphasise on high-quality links. Regular updates are rolled out that specifically aim to filter out websites that do not deserve to be ranked highly due to what is known as over-optimization. The best way to add links is to write original high-quality content that will receive links organically. Search engines will track this and automatically increase the ranking of your website on search results.

Site Speed

Site speed is one of the most important factors for any website. Even if a site has all the above features if the web page does not load users will not stick around. User experience is essential however most users will not wait longer than 3 seconds for a page to load if you have an overcrowded design with lots of tools and features it could be slowing down your page loading time. It is best to keep design simple and to the point that allows for quick responses.

If you believe your site needs SEO optimisation, Web Theoria is happy to tailor individual SEO to improve your website. Contact us HERE and see your business take off!

Published on September 04, 2017