Our News & Blog

Remarketing (or retargeting) is the process of retargeting visitors via user-specific advertising, i.e. advertising, that targets users who have already visited your website.Sure we’ve all came across this type of advertising whilst, for example, looking for a hotel or an air ticket.After having visited a specific hotels website, for example, we were being continuously presented […]

Web Theoria is proud to be a blog partner for the Data Driven Business Event in October. It will feature four conferences in one, gathering online marketing aces, 2 days focusing on Conversion Rate Optimisation, Email Marketing, Digital Analytics and Predictive Analytics! The conference will combine 6 parallel conference tracks, 50+ sessions, 60+ speakers, 10+ […]

Adults and teens do things and act differently, and their usage of social media is no different.   According to a recent study, results have revealed that more teens use Facebook than adults do. Teenagers are also leading in the usage of Twitter, while adults are more inclined to use Pinterest, Instagram and Tumblr.  Predictably, teens […]

SEO’s, Adwords specialists, copywriters, social media experts, web programmers, owners or managers, marketing officers or IT personnel would never want to miss the greatest Search Marketing Expo taking place in London May 18-19, 2016 (discount code for our blog readers found below)! Search marketing is by far the biggest area of digital marketing. You can’t […]

Responsive websites have become increasingly important over the years especially in Cyprus. Responsive web design is the approach that suggests that design and development should respond to the user’s behaviour and the environment through a mix of flexible grids and layouts, images and intelligent use of CSS media queries. As the user switches from their […]

Web Theoria is proud to announce that it will be sponsoring as well as participating in the Cyprus Institute of Marketing (CIM) Summit 2015. Join us and educate yourself when it comes to the very latest trends in online marketing. Keynote speakers and successful professionals from around the world will cover subjects such as the […]

Leptos Estates, the Leading Property Developers in Cyprus and the Greek Islands, are proud and at the same time delighted to announce the launch of their brand new responsive website www.leptosestates.com which has been designed to improve user friendliness and appeal on all devices. The new website is the result of the effort, hard work and dedication of the […]

The “Cyprus Business World” has drastically reinvented itself by progressively becoming digitally oriented,  thus turning its focus – more than ever before – towards online-medium marketing strategies. This was clear for all to see during 2014, in the aftermath of the Cypriot economic bomb of the previous year.  A diversified marketing strategy was on the […]

SEO’s, Adwords specialists, copywriters, social media experts, web programmers, owners or managers, marketing officers or IT personnel would never want to miss the greatest Search Marketing Expo taking place in Munich on March 17-18, 2015 (discount code for our blog readers found below)! The event will have five parallel tracks, one and sometimes two of them presented in […]

Germany wants to know how Google thinks! It wants to know it’s advanced algorithm which is behind the search results that we all receive on a daily bases. It’s like forcing Coca Cola to reveal the secret formula behind the making of the most famous manufactured drink in the world! The entire reasoning, is basically […]

Most organisations in Cyprus have a website or other web presence by having a page or profile on social media platforms. Traditional means like SEO (Search Engine Optimisation) seems to be helping organisations receive targeted visitors. But how can SEO actually help my business? Having your company website optimised for search engine rankings, it actually […]

As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. If SEO is a core component of your digital marketing strategy, having a mobile-friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only […]

Here are the top 5 reasons why Internet Marketing is so important to the success of businesses: 1. Online Branding The primary reason for beginning an Internet Marketing campaign is to increase product awareness. As they are browsing the web or performing internet searches, consumers may come across the business name or logo and become […]