Businesses look to reel in potential customers in different ways, but one way that’s proven to be very effective in modern times is the great strategic marketing approach of content marketing. Traditional marketing is becoming slowly obsolete but it’s paved the way for a new method of marketing.
“Content marketing focuses on creating and sharing valuable and relevant content to attract all types of audiences and ultimately lead to profitable customer action.”
The Power of Content Marketing
Even though content marketing is an underrated method by some, it is, in fact, a necessity in today’s digital marketing world. Individuals or businesses may be reluctant to invest in content marketing for multiple reasons. Some reasons could be that it’s a time-consuming process or the worry that it’s a complex strategy or perhaps an individual or business is busy with other marketing strategies.
The following points will prove that content marketing is indeed an effective and useful marketing strategy in today’s digital age.
Increased Domain Authority Score
The higher quality content you write and publish, the more authority and trust your website gains. Your websites domain authority increases with more inbound links from external sources you receive, which in turn increases the search rankings. Quality content brings organic visibility.
Better Search Engine Visibility
Each time you publish a blog or article; search engines like Google will index that page. Making sure you have quality content will help with your rankings in search engines, so don’t hope that by writing hundreds of blogs weekly will help your ranking alone. By focusing on keywords and topics that your audience searches for, you will rank high.
Your website must have good content and lots of it too. This in turn, will make potential customers stay on your site for longer. This increases trust between your business’ brand and potential customers, which will later lead to higher conversion rates.
With each person reading your content, they leave an impression. If your content was helpful and inspiring, then you would have gained a follower and they could share your content on their social pages. If users see your content published anywhere else apart from your website – on an external source – they will perceive you as trustworthy and return for more information.
Increased Social Traffic
Share your posts, blogs and content on your social media networks to increase exposure and you will gain more followers. If your followers find your content informative and enlightening, they will most likely share it, retweet it and talk about it. In time, your social traffic will increase and engage even more readers.
The Bottom Line
The sooner you include content marketing within your digital marketing strategy, the sooner you will see the powerful effects and the positive results it offers.
“This method is not expensive, but needs time – it’s safe, but you need to be real”.
Provide your audience with valuable and relevant information to gain their trust and you will build a better relationship with them, increase your online traffic and create higher conversion rates.
We at Web Theoria specialize in such marketing strategies and can help you improve all the above and more. We highly recommend that Content Marketing should be included in your general marketing strategy.
Published on April 23, 2019