Our News & Blog

Deciding on a social media strategy is a big deal for any business. It’s how you connect with your customers, build your brand, and boost your sales. However, figuring out the best approach can be tricky.

May 29, 2024

In March 2024, Google rolled out a significant update to its search algorithm, which has important implications for businesses and website owners across the globe.

Apr 25, 2024

In today’s digital world, whether you have a small or big business, having a custom WordPress website is important. It’s worth noting that over 95% of the websites we design are Custom WordPress sites.

Mar 08, 2024

In the world of European travel, something different is happening. More people are choosing countryside adventures that break from the typical trips. It’s about real experiences, taking care of the environment, and being curious about the digital nomad lifestyle. Join us as we explore this shift, understanding how responsible travellers are shaping the way we experience and appreciate the charm of rural destinations.

Jan 31, 2024

As we step into 2024, the digital marketing landscape in Cyprus is buzzing with exciting trends and technological breakthroughs. It’s like turning the page to a new chapter in the digital story, where innovation and strategies unfold. Just as time swiftly moves forward, so does technology, introducing new approaches and advancements.

Jan 22, 2024

Join the 2024 SMX Munich Digital Marketing Conference, taking place on March 12th & 13th at the ICM International Congress Centre in Munich. As Europe’s largest Search Marketing Conference, this event promises to be a hub of innovation and learning for marketing professionals keen on staying ahead in the dynamic digital landscape, especially with the evolving role of AI.

Nov 28, 2023

How can I utilize social media effectively to attain the desired outcomes? On which social media platforms should I primarily concentrate? What methods yield the best results? These are the recurring inquiries we receive from our clients on a daily basis.

Oct 19, 2023

At Web Theoria, we understand that navigating the world of paid advertising, especially when it comes to pay-per-click (PPC) advertising, can be overwhelming. However, there’s no need to worry. We are here to provide you with a clear and comprehensive overview of PPC campaigns and how they can significantly enhance your digital marketing efforts.

Sep 25, 2023


Learn all about the Google Partner programme and our long-term commitment to it over the course of 15 years and more.

Jul 10, 2023

Our team at Web Theoria specializes in helping businesses in Cyprus improve and transform their companies. We offer comprehensive branding services that are designed to make our clients stand out in the competitive market. By managing websites, utilizing new technologies, and implementing digital marketing strategies, we reshape businesses to create a positive brand experience, enhance […]

Jul 07, 2023


In the digital age that we live in, developing a custom WordPress website is essential for any type of business, small or large. There are instances where business owners may select a template design, which is a pre-made design that you must stick to and then apply your content “on top” of the already existing […]

Jun 15, 2023


The synergy between Search Engine Optimization (SEO) and content marketing is crucial in today’s digital landscape. While these two elements serve distinct roles, they complement each other seamlessly to drive online success. In this blog post, we will explore the connection between SEO and content marketing and how they work together to enhance your online […]

Jun 01, 2023

Looking for a competitive edge in the digital landscape? Discover why incorporating social media marketing is essential for businesses to thrive, with real-world statistics and success stories.

May 25, 2023

SMX 2023 will deliver the latest tips, tricks and insider information for those interested in improving their digital marketing efforts.

Nov 24, 2022

On October 2020, Google announced Google Analytics 4 – a web analytics service built with user privacy in mind.

Sep 28, 2022

Find out why various multi-million-dollar brands, from Katy Perry to Walt Disney Enterprises, have all chosen WordPress as their official website’s CMS.

Oct 13, 2021


Your brand is a symbol that captures everything there is to know about your business. Make sure your business stays relevant by refreshing your brand.

Sep 05, 2021

Avoiding the use of Google My Business is a risky move that could have devastating effects on your business. Find out why all businesses must make use of it.

Mar 01, 2021


Have you noticed that when browsing through a website, you often find yourself scrolling on and on and on? There’s a reason for this! Find out why on our blog!

Feb 15, 2021

It is important that we all adapt to the current events around us. Ensure your marketing is up to date and can weather any storm 2021 brings!

Jan 25, 2021
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