Our News & Blog

Avoiding the use of Google My Business is a risky move that could have devastating effects on your business. Find out why all businesses must make use of it.

Mar 01, 2021


Have you noticed that when browsing through a website, you often find yourself scrolling on and on and on? There’s a reason for this! Find out why on our blog!

Feb 15, 2021

It is important that we all adapt to the current events around us. Ensure your marketing is up to date and can weather any storm 2021 brings!

Jan 25, 2021

The question in the minds of many business-owners mulling the launch of a new website is the same: should I opt for a Ready-Made theme or a Custom Design?

Dec 23, 2020

The Web Theoria team is thrilled to have participated in the “Explore Cyprus. #PameVouna” campaign promoting the communities of Troodos.

Dec 10, 2020

Next year’s Search Marketing Expo will deliver the latest tips, tricks and insider information vital for improving your digital marketing efforts!

Nov 17, 2020

There are no aspects of life untouched by Coronavirus. Lives are lost, flights are grounded, and many businesses are holding on by a thin thread. The question within the minds of many during such times of crisis is the same: how does one proceed when everything is so uncertain? Luckily for us at Web Theoria, […]

Jun 04, 2020


It is no secret that the majority of businesses and exchanges are now conducted online. For business survival, it is important to ensure your website is easily found and remains competitive in the market. To gain success in this area, a clear business brand is needed to be both recognized and trusted. However, over time […]

Mar 05, 2020


The internet, once often called the worldwide web, has come a long way and quite rapidly. After the creation of this technology in 1989, millions of people had started using a computer. In 1996, the mobile phone was developed with internet access, and just a few years later the smartphone was invented with internet capabilities. […]

Feb 10, 2020
adaptive responsive website computer phone tablet


When developing or refreshing a website you may hear the term adaptive design and responsive design, you may even be asked which do you prefer? To be able to answer that question and make the best decision for your website you must first know what adaptive and responsive design is. What is Adaptive and Responsive […]

Jan 29, 2020


Have you ever wondered what it means when a Digital or Marketing agency displays a badge on their website that says they’re a Certified Google Partner? Well, this badge serves as a recognition of expertise in Google Ads. It means that the company meets Google’s standards after going through extensive training and passing the Google […]

Jan 21, 2020


Many small companies and large enterprises have embraced the fact that working along with key influencers can help build their business. It is indeed a strategy that has evolved through the years and continues to grow and become more effective. In order to proceed, we must understand what an influencer is and what they can […]

Jan 13, 2020


Social inclusion is a concept that many Cypriot companies might not be familiar with yet, but it is becoming increasingly popular worldwide. Implementing an inclusive design is not just a politically correct practice but a change in culture that will make your business accessible to a wider audience. This new approach in the design industry […]

Jan 03, 2020


The year 2019 is drawing to its end and a new year of digital marketing trends, innovation and technology are coming. This is the best time to look at what’s in store for us, in regards to the digital marketing trends we are likely to see more of in 2020. It’s clear to see that […]

Dec 26, 2019


Web Theoria’s main tool for the creation and management of websites is WordPress, in fact, 90% of the websites we create are powered by WordPress. You might ask what exactly is WordPress? It is a content management system that provides tools for website creation and storage based on CMS. With the right knowledge, WordPress can […]

Dec 12, 2019


Adding emphasis to your online business, taking your company or brand to the next level and increasing or improving conversions may take some work but with the right guidance and motivation, anyone can do it. You’re probably using other means to increase traffic to your website via content marketing, email marketing and SEO, but you […]

Dec 05, 2019


Everyone is talking about having a Call-To-Action applicable to their audience. But you may ask yourself, what is the right call to action for my webpage or landing page? How many should I have? Where should I place them? Can they be an image, button or text? In this article, we will share our view […]

Nov 28, 2019


In a world that is constantly picking up the pace, people demand their needs to be met instantly – next day delivery, fast food – which brings our attention to the next big thing, voice search. What is Voice Search? Introduced by Google in 2011, this technology that is becoming increasingly popular allows users to […]

Nov 21, 2019


In our fast-paced digital age, when looking for ways to promote your business, one of the first places you will probably consider is social media platforms – more specifically, Facebook. Some questions that you would consider are: How is Facebook used to promote businesses? Is the social network doing well or has it been affected […]

Nov 14, 2019


We are excited that Leptos Estates has received 2 new European Property awards, one being the ‘Best Interior Design Show Home Cyprus’ award and more significant to us, the award for ‘Best Developer Website Cyprus’. For both of these, we congratulate them! We are extremely happy with the hard work put forward by all members […]

Nov 07, 2019
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