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International SEO (search engine optimisation) is the process of expanding your local SEO and optimising your website to push past your local boundaries, reaching countries where you wish to increase traffic flow from, to your website. International SEO helps your site rank highly in different countries through preferred keywords in different languages. Who Needs International […]

May 28, 2019


The internet is full of websites, some are good and some are bad, but how do you discern which one is good and which one is bad? “When designing your website, think smart and jump into the user’s mind and see how they will feel when they visit your site”. You need to provide the […]

May 14, 2019


Some may say that social media makes the world go round. Well, that could be true since social media keeps blasting in our faces on a daily basis; we get to see what happens around the world in a matter of seconds or minutes. The usage of social media is ever growing and evolving as […]

May 07, 2019


It’s a known fact that there are many digital marketing strategies and with the right use and support of technology, you can excel where others have not. There are key strategies that you must consider if you wish to compete with others in this digital marketing world. As time moves swiftly, there are specific areas […]

May 02, 2019


Businesses look to reel in potential customers in different ways, but one way that’s proven to be very effective in modern times is the great strategic marketing approach of content marketing. Traditional marketing is becoming slowly obsolete but it’s paved the way for a new method of marketing. “Content marketing focuses on creating and sharing […]

Apr 23, 2019


Whilst browsing the internet, have you ever clicked on a link to a page and stumbled across the message “404 error page”? That is a broken link. When you land on a page and this message appears, that’s your standard HTTP response, indicating that the URL does not exist, hence you clicked on a broken […]

Apr 16, 2019


How many times have you visited a website and literally scanned through it? The short answer is because visitors tend to look for quick answers when browsing the internet. The internet has the answer to most things so people want to do their own research and find the answer they need fast. In short, they […]

Apr 08, 2019


Domain Authority otherwise abbreviated as DA, is a score that’s given to a website which is calculated between 0 and 100 – the higher the better – and this score calculates or predicts how well it will rank on a search engine. For the more technically-minded, DA, and PageRank (an algorithm used by Google to […]

Apr 01, 2019


Most digital-oriented people know what internet marketing and online marketing is and comprehend its importance as well. It’s one of the most important elements of your business or at least it should be because it ultimately contributes to the success of it. Internet marketing and the presence of your business online, supports, markets and promotes […]

Mar 25, 2019


The SMX London 2019 EXPO is finally around the corner and it welcomes SEO specialists, Social Media experts, Web Programmers, owners, directors, personnel of IT organisations and enthusiasts to come and be indulged with a two-day program guaranteed to offer practical strategies, tips and techniques to assist in improving your digital and search marketing efforts. […]

Dec 13, 2018


Whether you’re an SEO specialist, Social Media expert, Web Programmer, Copywriter, Marketing Officers, owner, manager or personnel of IT businesses or organisations, then make sure you visit the largest Search Marketing Expo which is taking place in Munich Germany on 02-03 of April, 2019! The event will have up to seven parallel tracks, with more […]

Dec 12, 2018


HTTPS HTTPS – Hyper Transfer Protocol Secure – keeps data between your website and a users computer secure. As users improve on technical knowledge many identify HTTPS as a secure website and would be reluctant to use a site that does not use HTTPS. Search engines will prioritise websites that use HTTPS, providing the site […]

Sep 04, 2017


We are proud to announce that Web Theoria has once again partnered up with Data Driven Business in London for their annual Conference event. For 2017, it will take place over two days, jam-packed with online marketing secrets, between October 11th though to October 12th. The conference will once more be focusing on Conversion Rate […]

Aug 31, 2017

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With various tools available online today, many consider creating their own website to reduce their costs. However, these self-created websites can be easily spotted. Below are some of the most common mistakes made by amateurs when designing/creating a website: Using Free Web Templates Although marketed as personalised, these templates are somewhat generic-looking, making your website […]

Aug 28, 2017

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Are you concerned your website is not producing as effectively as anticipated? Is the fact that your website might be outdated the reason? How can you tell? Go through the 6 tell-tale signs below, find out and take immediate action! It’s Difficult to Navigate People browsing the web have short attention spans, only staying on […]

Aug 11, 2017

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Remarketing (or retargeting) is the process of retargeting visitors via user-specific advertising, i.e. advertising, that targets users who have already visited your website.Sure we’ve all came across this type of advertising whilst, for example, looking for a hotel or an air ticket.After having visited a specific hotels website, for example, we were being continuously presented […]

Jan 09, 2017


Web Theoria is proud to be a blog partner for the Data Driven Business Event in October. It will feature four conferences in one, gathering online marketing aces, 2 days focusing on Conversion Rate Optimisation, Email Marketing, Digital Analytics and Predictive Analytics! The conference will combine 6 parallel conference tracks, 50+ sessions, 60+ speakers, 10+ […]

Sep 08, 2016


Adults and teens do things and act differently, and their usage of social media is no different.   According to a recent study, results have revealed that more teens use Facebook than adults do. Teenagers are also leading in the usage of Twitter, while adults are more inclined to use Pinterest, Instagram and Tumblr.  Predictably, teens […]

Sep 07, 2016


SEO’s, Adwords specialists, copywriters, social media experts, web programmers, owners or managers, marketing officers or IT personnel would never want to miss the greatest Search Marketing Expo taking place in London May 18-19, 2016 (discount code for our blog readers found below)! Search marketing is by far the biggest area of digital marketing. You can’t […]

Apr 08, 2016


Responsive websites have become increasingly important over the years especially in Cyprus. Responsive web design is the approach that suggests that design and development should respond to the user’s behaviour and the environment through a mix of flexible grids and layouts, images and intelligent use of CSS media queries. As the user switches from their […]

Aug 21, 2015
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