B2B marketing is the technique used by businesses to sell their service to other businesses. The important objective of B2B marketing is that you reach out to the right organisations and convince them to purchase your services, whether it’s using traditional methods or using what technology has to offer today. But having said this doesn’t […]
Data-driven decisions are an approach to business where decisions are made based upon verifiable data. These days, decisions based on trend or intuition is not enough if you want to remain competitive. Most organisations realise that data should lie at the heart of decision-making. Currently, 73% of all UK video ad spend, goes towards smartphones […]
Ever wondered how some businesses stay so organised and productive? If you have a business of your own, you know how important it is to stay on top of things. Organising meetings, coordinating team members through different projects or tasks and most importantly meeting your deadlines and keeping clients satisfied are all extremely important tasks […]
Technology has paved the way for things like blockchain, artificial intelligence and of course the internet which has evolved immensely over the last 2 decades. Now we can communicate and interact with family, friends and clients from across the world or we can purchase or sell products from anywhere. Websites are the gateway between you […]
It’s highly likely that most people in the world will know what Instagram is, but what is more gobsmacking are the figures that precede its fame and popularity. Back in 2017, Instagram reported having over 800 million monthly active users. In 2019, Instagram reports having over 1 billion monthly active users. That’s 200 million more […]
During the course of the past 14 months, there was a lot of debate around the compliance of websites with GDPR. When policy changes affect the services that our clients provide through us, we are always ready to provide our assistance and heads-up. We are in the pleasant position to report that we have fully […]
International SEO (search engine optimisation) is the process of expanding your local SEO and optimising your website to push past your local boundaries, reaching countries where you wish to increase traffic flow from, to your website. International SEO helps your site rank highly in different countries through preferred keywords in different languages. Who Needs International […]
The internet is full of websites, some are good and some are bad, but how do you discern which one is good and which one is bad? “When designing your website, think smart and jump into the user’s mind and see how they will feel when they visit your site”. You need to provide the […]
Some may say that social media makes the world go round. Well, that could be true since social media keeps blasting in our faces on a daily basis; we get to see what happens around the world in a matter of seconds or minutes. The usage of social media is ever growing and evolving as […]
It’s a known fact that there are many digital marketing strategies and with the right use and support of technology, you can excel where others have not. There are key strategies that you must consider if you wish to compete with others in this digital marketing world. As time moves swiftly, there are specific areas […]
Businesses look to reel in potential customers in different ways, but one way that’s proven to be very effective in modern times is the great strategic marketing approach of content marketing. Traditional marketing is becoming slowly obsolete but it’s paved the way for a new method of marketing. “Content marketing focuses on creating and sharing […]
Whilst browsing the internet, have you ever clicked on a link to a page and stumbled across the message “404 error page”? That is a broken link. When you land on a page and this message appears, that’s your standard HTTP response, indicating that the URL does not exist, hence you clicked on a broken […]
How many times have you visited a website and literally scanned through it? The short answer is because visitors tend to look for quick answers when browsing the internet. The internet has the answer to most things so people want to do their own research and find the answer they need fast. In short, they […]
Domain Authority otherwise abbreviated as DA, is a score that’s given to a website which is calculated between 0 and 100 – the higher the better – and this score calculates or predicts how well it will rank on a search engine. For the more technically-minded, DA, and PageRank (an algorithm used by Google to […]
Most digital-oriented people know what internet marketing and online marketing is and comprehend its importance as well. It’s one of the most important elements of your business or at least it should be because it ultimately contributes to the success of it. Internet marketing and the presence of your business online, supports, markets and promotes […]
The SMX London 2019 EXPO is finally around the corner and it welcomes SEO specialists, Social Media experts, Web Programmers, owners, directors, personnel of IT organisations and enthusiasts to come and be indulged with a two-day program guaranteed to offer practical strategies, tips and techniques to assist in improving your digital and search marketing efforts. […]
Whether you’re an SEO specialist, Social Media expert, Web Programmer, Copywriter, Marketing Officers, owner, manager or personnel of IT businesses or organisations, then make sure you visit the largest Search Marketing Expo which is taking place in Munich Germany on 02-03 of April, 2019! The event will have up to seven parallel tracks, with more […]
HTTPS HTTPS – Hyper Transfer Protocol Secure – keeps data between your website and a users computer secure. As users improve on technical knowledge many identify HTTPS as a secure website and would be reluctant to use a site that does not use HTTPS. Search engines will prioritise websites that use HTTPS, providing the site […]
We are proud to announce that Web Theoria has once again partnered up with Data Driven Business in London for their annual Conference event. For 2017, it will take place over two days, jam-packed with online marketing secrets, between October 11th though to October 12th. The conference will once more be focusing on Conversion Rate […]
With various tools available online today, many consider creating their own website to reduce their costs. However, these self-created websites can be easily spotted. Below are some of the most common mistakes made by amateurs when designing/creating a website: Using Free Web Templates Although marketed as personalised, these templates are somewhat generic-looking, making your website […]
