The year 2019 is drawing to its end and a new year of digital marketing trends, innovation and technology are coming. This is the best time to look at what’s in store for us, in regards to the digital marketing trends we are likely to see more of in 2020.
It’s clear to see that with time rapidly moving forward, so is technology, and most of these trends are focused around it. Digital marketing is evolving every day and we see this with new strategies and technological advances emerging.
The Importance of Being Aware of Digital Marketing Trends
Thanks to the internet, the world as we know it is moving at a very fast pace. This digital tool helped the marketing industry develop massively, sometimes making it hard even for experienced ones to keep up.
However, it’s vital to be aware of any new developments or updates that will help your company have the upper hand to compete with your competition.
Digital marketing is not slowing down, in fact, there have been significant increases in digital advertising and this can be seen by many firms nowadays, including tech behemoth Alphabet, Google’s parent company, who generates a large percentage of revenue just via advertising alone.
Let’s consider some of the most popular digital trends to keep your eyes on in the new year.
Cyber-security is possibly one of the most important factors because in today’s digital society many rely on technology. In 2019 alone, hackers earned more than €6.3 million from holding as ransom various corporate data.
For marketing departments, there are security risks if you use social media platforms, have access to email or even talk to individuals online. For companies or individuals, it can prove difficult to be constantly on the lookout for potential cyber-threats, especially if you’re in between strategizing your next marketing campaign. This is where a VPN (Virtual Private Network) could be useful in order to keep hackers away.
Video tech has become more popular in recent years because as times roll on faster, we feel need to get messages across to family, friends, partners and work-related subjects as quickly as possible.
Video also works well in regards to SEO, as this strategy will help your produced videos rank higher in searches. As time goes by and technology continues to improve, video might even receive further SEO weight, especially with Google having YouTube as a subsidiary.
Voice search was introduced by Google in 2011 and yes, it’s becoming popular but has not been widely adopted yet. Similarly to video technology, voice search is a valuable tool that has the capability for exponential reach.
Voice assistants are being integrated into all the latest smartphones and other mobile devices and are now becoming a common feature. According to various sources, more than half of all online sources in the year 2020 will be via voice-based and this says a lot about where this technology is going.
It will not likely replace text search but it’s a great way to reach a highly targeted audience. By following a well-planned strategy, businesses can optimize for voice search. This way you can add value to your local SEO, boost your marketing campaigns and beat your competitors.
Imagine gathering information about a certain item just by taking a picture of it and uploading it to a search engine. Well, this technology is currently being improved on as we speak.
Although it’s not being used by many today, visual search will be an extremely efficient and popular way of searching for things online. This method of search will be used more and more, as AI (Artificial Intelligence) technology improves exponentially. In fact, some smartphones have already implemented AI tech in their camera functions and have helped speed the use of visual search. It’s expected to become a widely used tool in the very near future.
Email marketing is a form of communication that is more than 20 years old, but still one of the most important marketing tools around. Email marketing has evolved with the times, it’s still evolving and will surely be around for a little while longer.
Email marketing, as mentioned before, is more than two decades old but its ability to produce positive results is high, hence the reason this method is still in use today.
Additionally, emails are still one of the best forms to get your newsletter around, create engagement with your audience and bring in traffic.
In the latest algorithm updates done to Google, you will discover that the new BERT system is designed to understand a more natural language that individuals use during their search.
John Mueller, a webmaster trends analyst at Google, expressed that instead of chasing the latest SEO trends, “it’s more important to ensure a site has fast speeds, useful links, and well-written content”. Furthermore, almost 90% of B2B content marketers believe that producing content will make their audience view their company as a trusted source.
Some other benefits of content marketing are the low up-front costs and great long-term benefits than paid search, it will cost 60% less than outbound marketing and will generate more than double the leads and last but not least, business with blogs can generate up to 125% more leads than those without any blogs. The results are fascinating, proving that content marketing will continue to grow hot in 2020.
2020 just around the corner
This is the perfect time to start planning your marketing strategy for 2020. Digital marketing in the coming year will be more focused and transparent. There will be additional engagement between businesses and their audience for sure. This is why at Web Theoria, we recommend that you start the New Year with a clear plan of your objectives and we can help you reach them.
The majority of the trends mentioned above will play a big role in your digital marketing campaigns but to have success in them, a solid base of quality content is needed across all of your marketing channels. Get in touch with us now for your consultation.
Published on December 26, 2019