In 2025, Meta is making a clear move away from detailed manual targeting options. Instead, they’re doubling down on their AI-powered performance engine, encouraging advertisers to focus less on audience micromanagement and more on creative excellence.

At Web Theoria, we’re already preparing our clients for this shift. Here’s what you need to know — and how to get ahead.

In today’s fast-paced digital landscape, businesses often grapple with the challenge of balancing performance marketing with branding efforts. While performance campaigns drive immediate conversions and measurable ROI, branding lays the foundation for long-term success and customer loyalty. Striking the right balance between these two approaches is crucial for sustainable growth and should align with broader […]

When it comes to online advertising, businesses often wonder: Should we invest in Google Ads, Meta Ads, or both? The answer depends on your goals. Google Ads is perfect for capturing high-intent users actively searching for your products or services, while Meta Ads (like Facebook & Instagram) excel at brand awareness, engagement, and reaching potential […]