How Do Companies Decide on a Social Media Strategy?

Deciding on a social media strategy is a big deal for any business. It’s how you connect with your customers, build your brand, and boost your sales. However, figuring out the best approach can be tricky. Keep in mind that while this advice will work for most businesses, there are always exceptions. In this post, we’ll break down two main options: organic content creation Vs paid social media ads. We’ll dive into the benefits and drawbacks of each to help you decide which one is right for your business.

The Power and Downsides of Organic Content

What Organic Content Does

Organic content includes posts, photos, videos, and stories shared on social media without paying for promotion. It’s a natural way to connect with your audience and build your brand’s online presence. However, creating this content involves a significant amount of work and can be costly. Content creators often film videos, record podcasts, write blog posts and create engaging social media updates, which requires considerable time, effort, and resources. For large brands, this often means investing in high-quality production equipment and professional editing services. Additionally, organic content requires consistent effort to maintain audience engagement and achieve long-term results, making it a substantial commitment for businesses.

Positive Features of Organic Content

• Builds Trust and Authenticity: Organic posts are seen as genuine and trustworthy, helping to show the human side of your business and connect on a personal level.
• Encourages Engagement: These posts can lead to likes, comments, shares, and interactions that build a loyal community around your brand.

Organic Content’s Limitations

While organic content has its perks, it often isn’t as effective. It may be trendy, but its impact is limited.

• Limited Reach: Social media platforms prioritize paid content, meaning your organic posts are seen by only a small number of your followers. According to a recent survey by NP Digital, organic social media contributes only 2.3% to a company’s revenue.
• Slow Growth: Building a significant following organically takes a lot of time and effort, which can be frustrating for businesses looking for quick results.
• High Cost in Time and Effort: Creating high-quality organic content consistently requires a significant investment of time and resources, which can be costly for businesses. The same survey found that companies spend 38.2% of their time on organic social media, yet the returns are minimal compared to the effort.

Organic content can be a valuable part of your strategy, but it’s important to be aware of the significant effort and cost involved.

Understanding the Cost of Organic Content vs Paid Social Media Ads

Comparing the costs of organic content and paid social media ads, it’s clear that while organic content doesn’t require payment for ad space, it still needs a lot of time, effort, and resources to create high-quality posts regularly. This can end up being quite expensive for businesses due to the labour and production costs involved. On the other hand, paid social media ads involve direct financial costs upfront, but they can provide quick and measurable results. This makes them a smart choice for businesses looking for fast and effective outcomes. While organic content helps build trust and authenticity over time, paid social media ads can quickly expand your reach and drive immediate traffic, making it easier to achieve your marketing goals.

Why Paid Social Media Ads are preferred by most companies in Cyprus

What Paid Social Media Ads Do

Paid social media ads are promotional posts that you pay for to reach a larger audience. These ads can be highly targeted, ensuring your content is seen by the people most likely to be interested in your products or services.

Benefits of Paid Social Media Ads

• Increased Reach: Paid social media ads enable you to reach a much larger audience than organic content. You can target specific demographics, interests, and behaviours to ensure your content is seen by the right people.
• Quick Results: Paid social media ads can drive traffic, leads, and sales almost immediately, making them ideal for businesses looking to achieve their goals quickly. The NP Digital survey shows that paid social media ads drive 23.8% of revenue, significantly higher than organic social media.
• Precise Targeting: With paid social media ads, you can target your ideal customers with great precision, ensuring your ad budget is spent more efficiently.

Real Success Stories

At Web Theoria, we’ve seen how effective paid social media ads can be. One of our clients saw a 400% increase in website traffic overnight thanks to targeted ads on Facebook and Instagram. Another client had such a big increase in requests from social media campaigns that they had to create and train a whole new sales team to keep up. In another case, a client’s sales went up by 200% in just the first month of using Instagram ads. These stories show the real benefits of investing in paid social media ads.

To see more examples of our success, check out our social media portfolio.

The Smart Investment in Paid Social Media Ads

When it comes to paid social media ads, it’s not about running a large number of ads, but about making a strategic investment. By putting your budget into well-targeted social media ads, you ensure your content reaches the right audience, leading to better results and a higher return on investment.

Start small and increase your budget as you see positive results. For example, if a company begins with a few thousand euros and sees success, it can confidently invest more. Some companies start with 5,000 euros on ads and, upon seeing a substantial increase in leads or sales, scale up to spending 50,000 euros or even millions. This gradual approach allows businesses to manage growth effectively and handle increased demand. The key is to monitor performance and adjust your spending based on what works best for your business.

Why Web Theoria Recommends Paid Social Media Ads

Our specialised team of digital marketing experts at Web Theoria operates our clientele’s social media accounts, providing high-quality animated ads, posts, and effective lead-generation campaigns tailored to the individual needs of each business. We believe that paid social media ads offer the best way to achieve quick, targeted, and effective results.

Deciding between organic content and paid social media ads depends on your business goals and resources. While organic content helps build trust and community, it often lacks the reach and speed many businesses need. Paid social media ads, on the other hand, offer a targeted, efficient, and effective way to achieve quick results and reach a broader audience.

At Web Theoria, we specialise in creating and managing successful paid social media ad campaigns that drive real results. If you’re looking to boost your social media strategy and achieve your business goals faster, contact us today to see how we can help.

By understanding the strengths and weaknesses of both approaches, you can make an informed decision and craft a social media strategy that works best for your business.