Branding

Velricon, a dynamic firm specializing in strategic financial management, is dedicated to enhancing businesses, offering comprehensive solutions for substantial progress.

Within the branding services for the company, we were assigned to come up with a name for the company as well as design the company’s logo. Of course, to do so, we had to research to fully understand their work. The research was key to making sure the name and logo truly reflected who they are.

The logo concept merges the company’s name with a memorable brand mark. The design integrates a graph, representing progress and increased profits, aligning with the company’s mission. Furthermore, the deliberate positioning of the graph’s axes forms a ‘V,’ mirroring the company’s initial letter. This subtle inclusion enhances the logo’s memorability and distinctiveness, creating a strong visual connection to the brand.