Branding

EMP Medic is a first-aid training institution offering courses in Cyprus and Greece. As first aid is a concept that often creates frightening mental images of accidents and injury, our client needed a calming and reassuring brand identity to comfort their audience. As a result, we selected a colour scheme containing shades of blue, avoiding the traditional red which evokes urgency and stress. The lighter blue is a calming and soothing colour, whilst the darker hue stimulates clear thought, reflecting the clarity that EMP’s first aid training brings to chaotic situations.