Branding

Client

EMP Medic

EMP Medic is a first-aid training institution offering courses in Cyprus and Greece. As first aid is a concept that often creates frightening mental images of accidents and injury, our client needed a calming and reassuring brand identity to comfort their audience. As a result, we selected a colour scheme containing shades of blue, avoiding the traditional red which evokes urgency and stress. The lighter blue is a calming and soothing colour, whilst the darker hue stimulates clear thought, reflecting the clarity that EMP’s first aid training brings to chaotic situations.

Industry

Education

Location

Cyprus

emp global featured image 1

Brand Colours

Primary Colour

#094066

Secondary Colours

#009edc

#187c8b

Logo Colour Application

Primary Colour
Primary Colour Background
White on Black Background
Black on White Background

Sign Concept

Stationary

Other Services for EMP Medic

CASE STUDY: WEB DESIGN

CASE STUDY: SOCIAL MEDIA

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