Digital Marketing
Client
Marselli Aluminium
Period of Case Study
July 2024 - Oct 2024
The Case Study
For Marselli Aluminium, our goal was to take their strong online presence and push it to the next level. When we launched their new website in 2024, we carried out a detailed keyword analysis to understand exactly how people search within their industry. This helped us shape the site structure, create the right content for each page, and set up proper headings and metadata to improve visibility.
Along with on-page work, we focused on the technical aspects of SEO to make sure the website performed well behind the scenes. We optimised every element, from loading speed to mobile responsiveness, and connected the site with Google’s tools, such as Search Console, to support long-term growth and accurate tracking.
Even though Marselli Aluminium already held good positions online, our strategy aimed to strengthen and expand their reach. By combining targeted keyword planning with solid technical optimisation, we helped position the brand for the next stage of its digital journey.
Industry
Business / Corporate
Location
Cyprus
Marselli Marketing Services
Search Engine Optimization
Strategy Achievements
- Achieved major improvements in organic rankings within one year.
- Moved “aluminium windows Cyprus” from position 24 to 3.
- Secured and maintained top spots for “aluminium doors Cyprus” and related keywords.
- Boosted “custom aluminium windows Cyprus” from 61 to 2.
- Reached top positions for leadership terms like “leading aluminium company Cyprus.”
- Strengthened local SEO with top rankings in Larnaca and higher positions in Limassol, Nicosia, and Paphos.
SEO Statistics
Google Organic Rankings
- Achieved strong ranking growth across all targeted keywords
-
85% of keywords now appear on Google’s top two pages
- Major improvements for high-value terms like “aluminium windows Cyprus” and “custom aluminium windows Cyprus”
Keyword Ranking
| Keyword Ranking (Google.com) | Rankings Before | Rankings After |
|---|---|---|
| Aluminium windows Cyprus | 24 | 5 |
| Aluminium window installation Cyprus | 100+ | 2 |
| Custom aluminium windows Larnaca | 7 | 2 |
| Leading aluminium window company Cyprus | 5 | 1 |
| Energy-efficient aluminium windows Cyprus | 100+ | 6 |
| Custom aluminium windows Cyprus | 61 | 2 |
